Atlanta Creative Graphics
At Atlanta Creative Graphics, I led the redesign of the company’s website to better showcase projects, improve user experience, and support lead generation.
I also developed and executed targeted marketing campaigns across email and LinkedIn to highlight key services and recent work. My role combined creative strategy, content development, and design execution to elevate the brand’s digital presence.
Web Design
I led a full redesign of Atlanta Creative Graphics’ website, with a focus on user experience, project storytelling, and SEO optimization. Each project page was categorized by industry and designed to improve lead generation and navigation.
Results
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Average time on site increased by 52%
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Inbound project inquiries up 3x in the first 90 days
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KPI Metrics
LinkedIn:
Impressions grew: 120%
Engagement rate: 3.4%
Instagram:
Follower Growth: 100%
Profile visits increased: 250%
Reach expanded month-over-month by 30%

Social Campaigns
Email Marketing
Results
Open rate: 22.33%
Click-through rate: 14%
Generated 3 client follow-ups within a week
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Wrote and designed a targeted email campaign to re-engage previous clients and highlight ACG’s custom dimensional signage capabilities. Used HubSpot for segmentation and analytics.
Designed and executed a campaign spotlighting recent hotel signage installs. Focused on storytelling and high-engagement visuals across LinkedIn and Instagram.

Tools Used
HubSpot

Built and tracked email campaigns with custom audience segments.
Wix

Redesigned and managed the company website for UX and SEO.
Canva

Designed social graphics, carousels, and branded visuals.
Meta Analytics

Managed Instagram growth and tracked post performance.
Adobe Illustrator

Created vector elements and refined design assets.
Google Analytics
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Monitored web traffic, user behavior, and content performance.



