Recent Work

I led the digital transformation for two distinct organizations—Winter Park Volleyball Club (WPVC) and Atlanta Creative Graphics—focusing on custom website design, SEO, and integrated marketing strategies to enhance brand visibility and user experience.

For both projects, I redesigned and restructured their websites to be scalable, user-friendly, and visually aligned with their brand goals. Using Wix, I implemented dynamic CMS systems, improved navigation, and created purpose-built pages tailored to each audience—ranging from volleyball players and families to corporate clients across hospitality and architectural industries.

In addition to design, I developed SEO-optimized content across both platforms and launched marketing initiatives that included branded email campaigns, social media content, product highlights, and cross-platform storytelling. I also introduced backend functionality like embedded scheduling tools (Mindbody for WPVC) and custom search features (for ACG) to improve engagement and lead conversion.

This work represents my ability to take a brand's digital presence from functional to impactful—crafting experiences that are not only visually cohesive but strategically aligned with marketing and growth goals.